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🌳 Metrics / KPI Tree

A north-star metric and the driver tree beneath it for your goal — what to actually track.

See the quality — a real example

Sample only · no credits used

Input — sample

Subscription meditation app. Goal: grow retained paying subscribers. What to track?

Output — sample

North star

Retained paying subscribers (monthly active payers).

Driver tree

  • New paid = free→paid conversion × new free users
  • Retention = renewal rate × habit (active days/week)
  • Resurrection = win-back rate

Guardrails

  • Refund rate, complaint rate (don't game the number)

North star tied to your goal + a measurable driver/guardrail tree — no vanity metrics.

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